02-08-2025
Cadbury launching new Christmas advent calendar in weeks based on iconic breakfast spread
CADBURY is launching a new Christmas advent calendar in weeks - and it's based on an iconic breakfast spread.
The chocolatier is set to unveil the Dairy Milk Lotus Biscoff calendar at major retailers in September.
The 236g box, which comes with a recommended selling price of £7.79, contains 12 plain Dairy Milk chunks and 12 featuring crunchy Lotus Biscoff pieces and Biscoff spread.
Cadbury is also launching a Dairy Milk Biscoff 350g sharing tablet for a recommended selling price of £5.83.
Both products will hit supermarket in September, ahead of the festive season, The Grocer reports.
Mondelez, which owns Cadbury, has also reportedly said it will roll out new designs for its Cadbury Roses and Heroes next month.
Two new Toblerone Truffles flavours will launch as well - Golden Caramel and Assorted - with a recommended selling price of £6.75.
The Sun has asked Mondelez which retailers the new Dairy Milk Biscoff products will be available at and their calorie information and will update this story when we have heard back.
Their launch comes amid a busy period for the giant chocolate company which has unveiled a swathe of new items recently.
Bournville Salted Caramel and Bournville Chopped Hazelnut started landing on supermarket shelves at the end of July.
Shoppers can buy both never-before-seen flavours for £2.20 or £1.85 with a Nectar Card.
Meanwhile, it brought out Dairy Milk Iced Latte in May, combining classic Dairy Milk chocolate with a creamy coffee filling and crunchy biscuit pieces.
Dubai Ice Cream
The brand also introduced four limited edition Dairy Milk summer edition bars with packaging that changes colour based on temperature.
Shoppers have also been going wild for the limited edition Cadbury Twirl White Dipped that's been landing on shelves.
The bars, branded "outstanding" by customers, are similar to the classic milk chocolate Twirl but with a white chocolate coating.
However, not all recent news from the brand has been positive.
Cadbury axed its Bournville fingers earlier this year despite rave reviews from customers.
The crispy biscuits were a popular item within the Bournville range, which features dark chocolate products.
But they were confirmed as discontinued in June after their launch just five years ago in October 2020.
In other new chocolate news, Nestle recently brought out Milkybar Crispy Cookie sharing bags for £2.
Two new KitKat Chunky bars hit shelves last month too - Chunky Funky and Salted Caramel.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
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